Cardless Connect
Visual Identity

Say hello to simple.

An innovative, mobile wallet that unites the best, advanced, technologies. Players have grown accustom to using mobile wallets from Starbucks® and Apple®. Through Cardless Connect™ players are able to see details of their account, point balance and more all while at a slot machine, and when they leave, they are automatically carded out. This makes lost or forgotten cards a thing of the past and things, well… a whole lot simpler. The goal for Cardless Connect™ was just as simple: retain younger, tech-savvy players. The highly recognizable concept speaks to the immerging millennial audience while still conveying the aspect of fun that legacy players love.