CrystalCore
Art Direction

Defining the future of gaming.

IGT has always worked to develop new state-of-the-art products, seen as being unprecedented within the gaming industry. The CrystalCore machine afforded increased player comfort, touch-screen features, and premium sound in addition to a handful of other first-to-market features. With its release to market, IGT aimed to craft communications that celebrated its continued commitment to engineering and content.