Global Gaming Expo 2017
Branded Experience

Let's Play!

IGT has always been known for attention-grabbing, mind-blowing, experiences, so when it came to making a splash at the Global Gaming Expo. IGT needed an exhibit that was worthy of their reputation. The experience was hallmarked by the “Let’s Play” theme, that capitalized upon the 2016 theme, “Innovation at Play,” and clearly demonstrated the next stage of IGT’s brand evolution.

Playful & engaging

A fun approach to creative.