Since 1981, IGT has wished its customers the best of holiday seasons in unique and memorable ways. But, just how do you top over three decades worth of customer communications? Well, you load a sleigh-full of S3000s with a festive light show and wish them the most rockin’ of holidays.
Each machine featured over 500 hundred uniquely choreographed LED lights. The custom machines were synced to a holiday jingle, shot practically, and later composited into a CG environment.